posted on March 10th, 2015

3 Digital Marketing Strategies to Consider in 2015

BY Jason Howard in News Release ,
Email Marketing

Cynexis works with companies and businesses of all sizes, from Mom & Pop shops wanting their very first website to international organizations looking to rebrand and expand their digital reach.

Regardless of where you are in your digital marketing journey, we can help. A website, however, is only the beginning.

Below are 3 basic digital marketing strategies every company, no matter the size, needs to implement.

1. Search Engine Optimization (SEO)

With hundreds of search engines available on the Internet, each search engine contains the same end goal: sifting through lists of relevant pages to provide answers to a user’s inquiries.

To achieve the desired results, search engines like Google employ an algorithm or mathematical equation to better spot empty content that only contains the key words used in the search.

So how do you tell search engines that your content is the most relevant and useful information to the person preforming an online search? The answer: SEO, or “Search Engine Optimization.”

Incorporating SEO into your online marketing strategy ensures that 1) you always have a target market in mind and 2) you produce valuable content for that market.

The fundamentals of a conducted search by users remains generally unchanged, however there are ways to improve your site’s SEO rankings.

 1.  Provide superior content

Quality content drives the search engine rankings. Make sure you are writing your content with the user in mind and not the search engine, since search engines are provided for the user.  To maintain your site’s relevancy and high position on any search engine, your content should always be up-to-date.

  2. Metadata titles, keywords, and descriptions

  • Metadata titles are the first visible piece of information about your site. The titles should be limited to 5-8 words and provide a concise description of what your site is about.
  • Metadata keywords should directly correlate to each page of your site’s content. These are the phrases that people will type when they want to find content that is on your page. An example of keywords for Cynexis would be “responsive web design.”
  • Metadata descriptions are the text found underneath your metadata title on the search engines results. The main goal in the description is to provide an engaging summary of that webpage that will make people want to click on your site.

2. Content Marketing

Maintaining a competitive edge through content marketing is now more of a science than an art.  Like any science experiment, generating leads and accumulating traffic to your site require A/B testing and patience.

The primary objective when creating content is to reach your targeted audience. Release content that will properly convey the brand image of your company to the tailored audience.

Something to pay attention to in 2015 is keeping your content fresh and new through a blog. Blogging has become a powerful strategy for companies to retain their audience’s attention. Having a blog is a way for your company to share their voice. Blogging can serve a multitude of purposes for your company. You may utilize a blog to communicate new products or services to your audiences, or to comment on current trends in your specific marketplace. Your target audience has a place to interact by commenting on your blog posts and also to see your brand’s personality through each post.

3. Email Marketing

Email marketing is here to stay in 2015. Businesses need a viable way to market their company via email. As a web-based email marketing service, MailChimp adds sophistication to your emails through an abundance of tools and features.  Templates and editing tools provide a way to customize your campaign or newsletter. MailChimp provides features to help share your email campaigns and newsletters across all social networks. An easy-to-use marketing platform, MailChimp is a great option to enhance your email marketing in 2015.

If you are ready to consult professional digital marketers, Cynexis would love to work with you. Contact us today for help with your web design, content marketing, SEO, and more!


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