If you want your website to rank highly for competitive keywords, link-building is an essential component of your online marketing efforts. Search engines essentially view links as “votes” for your website that vouch for your site’s quality and credibility. The more links from reputable websites that your website has, the greater the advantage you’ll hold over your competitors.
Generating links from relevant, high-quality websites can be time-consuming and challenging, to say the least. The good news is that there are probably some low-hanging fruit links right under your nose that you can target to start improving your website’s search engine rankings and visibility. Here are some easy link opportunities that might be available in your neighborhood.
Search Google or Open Site Explorer to determine which websites mention your brand name. Contact those websites directly and ask them to link to your website. If you find websites that already link to your website but the anchor text they’re using isn’t optimal, send them an email asking if they’d be willing to change the anchor text. Just keep in mind that your link profile should look as natural as possible and all of your anchor text doesn’t have to be keyword-focused.
To keep track of brand mentions and backlinks, sign up for Google Alerts. Anytime your company’s name is mentioned somewhere online, determine whether the website links to you and if not, ask for a link.
Anytime you have something newsworthy to share about your company, write a press release about it and link it back to your website. There are a variety of press release distribution websites where you can submit your press releases, including PRWeb and PRNewswire. There is a cost associated with distributing press releases, but it’s minimal.
Although submitting your website to directories is considered an “old school” SEO technique, it does give your site some link juice. For example, if you have a local business, you can look for business directories in your local area and submit your website to them. Additionally, you can look up directories in your industry and submit your website to them. You can also check if your alma mater features alumni and if so, request that the school link to your site. Or if you’re involved with a charity, see if you can get a link on the charity’s website.
By submitting videos to video sharing sites like YouTube, you can garner links and drive traffic to your website. You can repurpose your video content and generate even more backlinks by transcribing your videos and submitting the transcripts to article directories.
Web 2.0 sites, or sites that feature user generated content, don’t carry as much weight as they used to in terms of link juice, but they can give your link profile a small boost. Some web 2.0 sites that you can submit content to include Squidoo and HubPages. If you write content for these sites that ranks well in search engines and you link to your website within the content, you’ll be able to pass on some of that link equity to your website.
Blogs frequently receive spam comments, so many of them use the “nofollow” attribute, which blocks the search engines from following the links in blog comments. However, there are some blogs out there that do not use the nofollow link attribute. Commenting on these dofollow blogs, as they’re called, can strengthen your website’s link authority, but their real value lies in their ability to direct targeted traffic to your website. You can find some dofollow blogs here.
Link building is all about building relationships. And one great way to get influential people’s attention is by linking to them. If you have a blog (and you should have one by now), create a list post of some of the top players in your industry or a related niche. More likely than not, a few people you put on your list will be flattered and link to your site in return, thanking you for the mention.
Link building is by far one of the most complex aspects of SEO. Achieving good search engine rankings will require you to pound the pavement on a regular basis to obtain links from influential websites. But in the meantime, analyze your brand’s online presence, identify the easy link opportunities that are available, and grab those low-hanging fruit to give your website’s link profile a boost.
Leave the link building to the experts by hiring Cynexis skilled SEO consultants to manage your website’s search engine marketing strategy. As one of the top SEO companies in the nation, we have a significant amount of experience helping our clients obtain valuable links and enhance their search engine visibility. Contact us now to discuss your needs with our e-marketing experts.