posted on October 8th, 2012

7 Types of Online Videos That Help You Market Your Business

BY Jason Howard in Video Marketing ,

Online video offers an effective, low-cost marketing opportunity for your business. Videos enable you to communicate directly with your customers in ways that were previously only possible if you paid for TV spots.

Not only can you pass on a lot more information to viewers via video than you can through text alone, videos are a lot more dynamic and engaging. They give your company a face, voice, and personality while helping you stand out from your competitors and increase your website’s search engine visibility.

Videos can also boost your website’s conversion rates. According to a study by Practical Ecommerce, many merchants that incorporated videos into their websites experienced conversion rate increases averaging 30%, with a range from 12% to 115%.

From product demos to testimonials, there is truly no limit to what you can do with online video. Here are 7 types of videos that you can create to enhance your online presence and market your business.

1. Customer testimonials

Have your products or services solved your customers’ problems or improved their lives? Let your prospects hear directly from happy customers by recording video testimonials.

Video testimonials are effective because they allow prospects to see themselves in your customers’ stories. Videos of real customers giving their genuine opinions about your products or services build trust and have a much more powerful impact than standard sales videos.    

2. Introduce your team

Strengthen the connection that customers have with your company by introducing them to your team via video. Video introductions enable customers to get to know the people behind your company and make your interactions with them more personal.

3.Product or service demonstration

Rather than just telling customers what your products or services are like, showcase them in action with a video. Videos allow your products or services to sell themselves while helping customers find what they want. The more informed prospects are about your products or services, the more likely they are to buy them.

4. Tour of office or company location

Give prospects and customers a behind-the-scenes view of your company by creating a video tour that reflects your company’s culture and personality. Video tours give your customers a peek of your office or company location, so they can get to know your business better. Video tours also enhance your company’s credibility and build trust, reassuring prospects that they’re dealing with a reputable business and not a fly-by-night operation.

5. Interviews

Record video interviews with your CEO, staff, or leaders in your industry and then post them on your website. Interviews provide your target audience with useful, relevant information and position your website as a valuable resource.

6.How-to videos

Create live instruction manuals and how-to guides for your products or services. How-to videos are excellent marketing tools that help you improve customer service and reduce customer questions while driving more traffic to your website.

7. Spokesperson videos

Bring your products or services to life with a spokesperson video. Spokesperson videos add a human element to your website and serve as virtual sales tools. They feature professional actors who communicate a marketing message or specific information about your business.

Spokesperson videos often conclude with a call-to-action that urges viewers to fill out a lead generation form or place an order. By adding simple graphics to spokesperson videos, you can make them more visually engaging.

It’s important that any video representing your company online is professionally made and of high quality. A video that looks like it was slapped together in a matter of minutes won’t just hurt your brand’s reputation – it will also fail to engage viewers and meet your business goals.

Cyneix creates a variety of captivating online videos that enhance your company’s brand image while helping you achieve your desired sales and marketing objectives. Contact us today to learn more about our web video production services.  


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