posted on December 5th, 2012

7 Ways to Build Your Brand’s Credibility with Content Marketing

brandBuilding your brand’s credibility is crucial, no matter what industry you’re in, because your reputation has the power to make or break your business. People have a tendency to buy from companies with a proven track record. Here are 7 ways to boost your brand’s reputation via content marketing.  


  • Demonstrate Your Expertise on Influential Websites in Your Niche
    Besides creating valuable content on your blog, it’s essential that you get out there and showcase your expertise. One way to do this is by writing guest articles on highly-esteemed websites. The credibility of these sites will affect your brand positively through the power of association. People who frequent these platforms will begin to perceive you as a thought leader in your industry.

    To begin the process, find out which websites and blogs are the most influential in your industry and where your target audience hangs out online. Once you find the right outlets, send the editors emails explaining your interest in writing for them. Describe the theme of your article and how it would benefit their readership. Remember, we are talking about industry-leading websites here. Editors value the credibility of their sites and will do anything to preserve it, so they’re understandably picky about what they publish. Strive to create well-researched and in-depth articles to maximize the chances of getting your work accepted.

  • Provide Good Customer Service 
    Imagine if a customer buys your product or service, and in the process of using it, encounters difficulties. This customer decides to call you for assistance, but there is no response. He tries again later but still, nobody picks up. Do you think he will buy from you again, or speak well of your company? No way. The customer may even go as far as to tell his friends and colleagues about his bad experience with your company on social networking sites. And you know how fast information can spread via social media!  

    Don’t jeopardize your brand’s credibility by delivering poor customer service. Respond to your customers’ grievances promptly. Not only will they be more satisfied with your brand, they may also speak well of your company via social media. You can also shed a positive light on your brand by responding to customers’ complaints, questions, and suggestions on social networking sites, where the world can see it.

  • Convert Visitors to Subscribers                                  
    It may take a while for first-time website visitors to get to know and trust your brand. And considering the sheer amount of information on the Internet today, there is little likelihood that first-time visitors will even visit your website again. For this reason, it’s essential that you convert visitors into subscribers right away. Once you convert visitors to subscribers, you’ll be able to send them newsletters and links to the latest content on your blog. Over time, they will get acquainted with your brand and possibly become buyers.
  • Connect on Social Media Sites
    Build relationships with your target audience by being an active participant in social networks. Become a regular contributor to relevant discussions that take place on these social networking sites. The idea is to share helpful insights with potential clients, not spam them with marketing messages.

  • Get Personal Once in a While
    Don’t be afraid to share your personal stories with readers sometimes. For example, share tidbits about your children, if you have any, or talk about your hobbies and interests. Sharing the human side of your brand will make people feel closer to your company. 
  • Show Compassion
    Every once in a while, ask your readers about what’s happening in their lives, businesses, or any other area where your products or services could be of help. Ask them about the problems they’re facing and the impact those problems have had on them. Give them the opportunity to share their plight with you. This will enable you to get to know your target audience better, come up with relevant solutions to their needs, and build trust in your brand.
  • Leverage Your Success Stories
    The more satisfied clients you have, the easier it will be to earn the trust of potential customers. Don’t be afraid to ask previous clients to share their experiences about using your products or services. Prospects may envision themselves in your satisfied clients’ success stories and thus be inspired to do business with you. Create a special web page for testimonials and include prominent links to it in highly visible areas of your site, such as the main navigation menu.


Let’s Talk About Your Project