Building your brand’s credibility is crucial, no matter what industry you’re in, because your reputation has the power to make or break your business. People have a tendency to buy from companies with a proven track record. Here are 7 ways to boost your brand’s reputation via content marketing.
To begin the process, find out which websites and blogs are the most influential in your industry and where your target audience hangs out online. Once you find the right outlets, send the editors emails explaining your interest in writing for them. Describe the theme of your article and how it would benefit their readership. Remember, we are talking about industry-leading websites here. Editors value the credibility of their sites and will do anything to preserve it, so they’re understandably picky about what they publish. Strive to create well-researched and in-depth articles to maximize the chances of getting your work accepted.
Don’t jeopardize your brand’s credibility by delivering poor customer service. Respond to your customers’ grievances promptly. Not only will they be more satisfied with your brand, they may also speak well of your company via social media. You can also shed a positive light on your brand by responding to customers’ complaints, questions, and suggestions on social networking sites, where the world can see it.