Your written work should appeal to your audience on an emotional level. To do this, you must first identify the type of readers you are targeting. After identifying your prospective web audience, focus on topics that will help them solve a problem or avoid mistakes.
While it is tempting to come up with funny or humorous titles to draw people to your work, Google is not interested in your clever prose. Stack the deck in your favor by including your main keyword phrase in the title or headlines of your web content. Additionally, try to deliver an important benefit in your title using “tips,” “ tricks,” “steps,” “rules,” “ secrets,” “ lists” or “principles,” to name a few. Multiple studies have shown that articles or blogs with these words in the title promote a higher “click-through.