Remarketing is a relatively new form of online advertising, introduced by Google to increase visitors and conversion rate and to improve the brand of any website. Remarketing allow you to communicate with people who have already visited pages of your website. It is a way to reach these potential customers with relevant messages across the web in the Google display network.
AdWords remarketing is not only a great way to communicate with people who have already visited your website, but it is also another opportunity to improve your website branding
, which then increases your conversion rate and customer retention.
When people leave a website without buying anything or filling out a registration form, remarketing helps to connect with these potential customers again. With AdWords remarketing, you can show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Let's say you sell backup cameras (Automotive, Agriculture and Commercial). Using remarketing, you can show ads about automotive backup cameras on Display Network websites to those people who visited the automotive backup camera section of your site. You could also show ads about Agriculture or commercial backup camera to those visitors when they search for automotive backup cameras on Google.
Who Should Use Remarketing?
Remarketing is an extremely flexible online marketing tool
to encourage the user to return to your website – and hopefully convert them into paying customers. Whether you're looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign.
- 300-400% boost in Conversion Rate.
- Re-engage users & bring back potential customers to your site.
- Attract exactly the right type of customers using rich online insights.
- Reach more than two million websites on the Google Display Network.
How AdWords Remarketing Works
Remarketing works by targeting people who have been to your website. Remarketing consists of using a special tracking code called the remarketing code which is installed on all the pages of your website, or you can place this tag in the footer section of your website so, by default, it will be used by all pages of website. When shoppers come to your site, the remarketing code drops a cookie on the user’s browser whenever the user visits any page of your website. They'll then be added to your remarketing lists. You can later reach out to these potential buyers while they search on Google or browse other websites. Remarketing in Google AdWords consists of static images, animated images, video and text ads that are placed on the Google Display network.
- Sitewide Installation of Remarketing Code
- User Visits Pages in Your Website
- Code Drops Cookie to User’s Browser
- User Visits a Site within the Display Network
- Cookie Alerts AdWords
- AdWords Displays Tailored Ad to User
How Adwords Remarketing Can Bring More Traffic to your Website
- It is very easy to create and manage remarketing list with AdWords or Analytics.
- Remarketing is a targeted advertising campaign that targets only those visitors who didn’t get converted into sales.
- Remarketing campaign can reach millions of customers within a short period of time, as Google has a huge partner list.
- Remarketing helps you to connect with every visitor. It can target those visitors who discarded the shopping cart before leaving the site without completing it. It can also target those visitors who have completed a sale by offering them other products and special offers.
- Remarketing helps bring in higher and faster return on investment.
- You can create attractive and relevant advertisements and follow-up messages to target customers.