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Adwords Remarketing – Instantly Re-Engage Lost Customers and Bring Them Back to your Website

Remarketing is a relatively new form of online advertising, introduced by Google to increase visitors and conversion rate and to improve the brand of any website. Remarketing allow you to communicate with people who have already visited pages of your

8 Social Media Marketing Mistakes and How to Avoid Them

Is your social media marketing campaign bringing in lackluster results? Turn things around by learning how to avoid mistakes and improve your social media marketing efforts. The following are eight common social media mistakes that are detrimental to your online

10 Ways to Reduce Your Website’s Bounce Rate and Make It Sticky

A successful website is one that attracts a steady stream of qualified visitors and compels those visitors to stick around. That’s why bounce rate is an important factor to consider when testing the effectiveness of your website. Bounce rate is

White Papers: How You Can Use Them to Attract New Customers

There are a wide variety of content marketing materials to build your marketing and brand, increase the credibility of your business, and help drive sales, but few have the long-term effectiveness and potency of white papers. What Is a White

8 Tricks for Landing Page Content That Converts

Are the conversion statistics for the landing page(s) on your website or blog showing anemic results? Many businesses spend a sizeable portion of their marketing budget directing website traffic to their landing page through email and newsletter links, social media

SEO Checklist for New Websites

Are you building a new website for your business? If so, now is the perfect time to perform some crucial SEO techniques to maximize your SERPs and start building credibility with Google and other search engines. The first three months

Press Release Marketing: How to Reach Your Prospective Clients with News Articles

Simple Ebook Marketing Tips to Grow Your Business

People like to have different types of helpful and practical information that solves their pressing problems in a single resource. One way you can give this to your customers and potential clients is by publishing an ebook. With different types

How to Write an Article Your Readers Will Share

Having a website on the web is one thing, but developing a content marketing plan and updating the site on a consistent basis with useful and informative content is another thing altogether. Owning a website these days requires regular updating

Is an Attractive Website Enough to Improve My Marketing?

Marketing managers and business owners know the importance of an attractive website to capture audience attention and make them “wow”. True, it takes one brilliant design idea to send your business soaring. There is no room for “build it and

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