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How to Create an Effective Call to Action

Regardless of what you do for a living, you’ve probably heard the phrase ‘call to action’ (CTA for short). So, what exactly is a call to action? A call to action is a straightforward instruction created to evoke a response

How You Can Reduce Your Website’s Bounce Rate

When you venture into the realm of the digital marketing solutions, there are many terms you’ll hear floating around, and one of those may be ‘bounce rate’.  So, what is bounce rate, and why do so many people talk about

Why You Should Hire Cynexis for Your Columbus, Ohio Digital Marketing

Digital Marketing Columbus Ohio

Digital marketing is a must if you want to reach new customers. When done correctly it attracts high quality traffic, leading to consistent leads and resulting in new business. Like everything else in today’s fast paced and ever changing society,

Social Media 101: Instagram for Business

Instagram for business

Within only two months of launching in 2010, Instagram’s social network community gained 1 million followers. It goes without saying that the virtual world of social media is steadily merging into our reality. For that reason, more and more businesses

8 Social Media Marketing Mistakes and How to Avoid Them

Is your social media marketing campaign bringing in lackluster results? Turn things around by learning how to avoid mistakes and improve your social media marketing efforts. The following are eight common social media mistakes that are detrimental to your online

10 Ways to Reduce Your Website’s Bounce Rate and Make It Sticky

A successful website is one that attracts a steady stream of qualified visitors and compels those visitors to stick around. That’s why bounce rate is an important factor to consider when testing the effectiveness of your website. Bounce rate is

7 Ways to Build Your Brand’s Credibility with Content Marketing

Building your brand’s credibility is crucial, no matter what industry you’re in, because your reputation has the power to make or break your business. People have a tendency to buy from companies with a proven track record. Here are 7

Why Search Engine Marketing Is Essential for Your Business

Search engine marketing (SEM) is the process of gaining online visibility and web traffic from Google, Yahoo, Bing and other search engines. Sometimes referred to as “search marketing,” it is a general term that focuses on acquiring web traffic through

The Benefits of Local Internet Marketing

What is Local Internet Marketing? Local internet marketing, also referred to as “local SEO” or “Geo-targeted SEO,” is unique from what you typically know as general SEO because it focuses on optimizing your website, blog, and content for a local

SEO Checklist for New Websites

Are you building a new website for your business? If so, now is the perfect time to perform some crucial SEO techniques to maximize your SERPs and start building credibility with Google and other search engines. The first three months

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