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How to Create an Effective Call to Action

Regardless of what you do for a living, you’ve probably heard the phrase ‘call to action’ (CTA for short). So, what exactly is a call to action? A call to action is a straightforward instruction created to evoke a response

5 Elements of Successful Blogs

Unless you’ve been living under a rock somewhere in the Andean desert for the last several years, you’ve probably learned that interruption-driven marketing is dead. Blasting traditional sales messages at your audience won’t just lead them to ignore you –

How to Improve Your Rankings with Internal Linking

An internal link is a link that points to another page on the same website. Internal links help users find their way around, improve a website’s crawlability, and establish its information architecture. But internal linking goes beyond linking to different

8 Social Media Marketing Mistakes and How to Avoid Them

Is your social media marketing campaign bringing in lackluster results? Turn things around by learning how to avoid mistakes and improve your social media marketing efforts. The following are eight common social media mistakes that are detrimental to your online

10 Ways to Reduce Your Website’s Bounce Rate and Make It Sticky

A successful website is one that attracts a steady stream of qualified visitors and compels those visitors to stick around. That’s why bounce rate is an important factor to consider when testing the effectiveness of your website. Bounce rate is

White Papers: How You Can Use Them to Attract New Customers

There are a wide variety of content marketing materials to build your marketing and brand, increase the credibility of your business, and help drive sales, but few have the long-term effectiveness and potency of white papers. What Is a White

8 Tricks for Landing Page Content That Converts

Are the conversion statistics for the landing page(s) on your website or blog showing anemic results? Many businesses spend a sizeable portion of their marketing budget directing website traffic to their landing page through email and newsletter links, social media

SEO Checklist for New Websites

Are you building a new website for your business? If so, now is the perfect time to perform some crucial SEO techniques to maximize your SERPs and start building credibility with Google and other search engines. The first three months

Press Release Marketing: How to Reach Your Prospective Clients with News Articles

Simple Ebook Marketing Tips to Grow Your Business

People like to have different types of helpful and practical information that solves their pressing problems in a single resource. One way you can give this to your customers and potential clients is by publishing an ebook. With different types

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