With the holiday season in full swing, you’re most likely looking for ways to spread some cheer through your social media marketing. While it’s certainly easy enough to craft up a quirky post about #NationalPancakeDay, it can be a bit more difficult to make something up in regards to the Winter holidays.
Here are some great ways you can contribute to the holiday festivities going on in the social world:
Show who makes you operate.
Your social media followers may get a glimpse into your office life through your social channels, but do they ever get to see what really makes your business tick? Take this opportunity to show off your employees, from the CEO right down to the interns. Draft up a short bio about each one, or share something interesting about them – bonus points if it’s holiday related!
People connect with people, so seeing the people behind your brand will make it easier for users to connect with your business.
Create a branded hashtag users can interact with.
Encouraging your users to share something of their own is always a great way to garter audience interaction. Ask your users to post throwbacks of them as children around the holidays, pictures of their gingerbread house creations, or awesome holiday light displays (just to name a few ideas) attached to your branded hashtag. As extra incentive, feature a user’s hashtagged photo daily or weekly – and be sure to give them a nice shout out! If there’s anything people love more than social media in general, it’s being recognized by another channel.
Host a holiday countdown or giveaway.
If your budget allows, having a holiday giveaway is a great way to get users to interact with your content. You can piggyback off the point above and have users enter via a hashtag, or ask them to subscribe to your blog, email list, stop in for a consultation, etc. People are much more likely to hit ‘like’ or leave a comment if they could potentially get something out of it, so if you can give something away it’s never a bad idea.
If your budget doesn’t allow for a giveaway, you can still host a fun holiday countdown. Make an entertaining post every day (something inspired by the 12 days of Christmas song, if you’re privy), and peak your audience’s holiday excitement with a fun tidbit.
Recap the year and send it off on a positive note.
Even if you or your audience doesn’t celebrate Christmas, Hanukah, Kwanza, or another December holiday, most of us still celebrate the New Year. In the days leading up to New Year’s, have a nice recap of all your achievements and fond memories that year. Did you land a huge client and create something awesome for them? Or host an amazing party? The end of the year is always a time for reflection, so reflect on your social channels, encourage others to do the same, and set the bar high for the next year.
With the above points in mind for Winter holiday posts, there are some other important factors to keep in mind when posting the rest of the year. Here they are:
Make sure you’re contributing something of value.
Don’t make a post just for the sake of posting something, make sure your audience can gain something from it. Whether it’s a piece of information about your brand, a reminder of an event coming up, or something that can garner a laugh, ensure it’s not simply wasting someone’s time.
Don’t hop on a bandwagon just because everyone else is.
When there’s a hashtag trending, don’t start posting about it just to be like everyone else. Do your research, make sure the hashtag can be relevant to your brand, and share something interesting. You don’t want to assume a hashtag means one thing, tweet about it, and discover it was something entirely different. You could land your brand in some serious hot water, and it’s never fun to have to recover from that.
Be sensitive to current events.
Take care to monitor not only your brand’s feed, but your personal social feeds as well so you can keep up on current events. It seems as though every time we turn around there is something terrible happening in the world, and if there is a huge tragedy unfolding and you post a picture of the office donut selection, your brand could come off as insensitive.
If reading this blog made you feel slightly wary of posting to your social channels, don’t worry. You can enlist the help of professionals that offer social media marketing services and can help your brand reach new heights.
When you’re ready to tackle social media marketing, consider Cynexis. We are an award winning social media marketing agency that can take your business to the next level. We’re well versed in all the social channels, and can cater your message beautifully to each, while always following the best practices. Reach out to us online or give us a call at (614) 763-5050 to get your quote today!