Cynexis Media Presents Website Redesign for Flairsoft
Columbus, OHIO, August 22, 2014- Flairsoft is a global software solutions company headquartered in Columbus, Ohio. For the past 13 years, they have worked to achieve unparalleled results with their IT products and services. Their latest achievement is Flairdocs, a revolutionary, Internet-enabled, scalable solution that reduces the complexity of Right of Way operations to a single solution, saving their clients time, effort, and money. To market their flagship solution, Flairsoft hired Cynexis Media to update their website.
The Cynexis team worked with Flairsoft to create an effective digital marketing strategy that met the following goals.
- Create a more professional web presence for Flairdocs through use of elegant design and a highly useable interface.
- Implement a responsive web design framework that works across different devices such as smartphones, tablets, PCs, and laptops and on different web browsers such as Internet Explorer, Firefox, Google Chrome, and Safari.
- Utilize a scalable web platform such as WordPress that will allow future functionality to be seamlessly integrated.
Cynexis designed custom graphics and icons for the Flairdocs website, which we seamlessly integrated with high quality stock photography to present a consistent brand. The visually-appealing home page includes a scrolling background, a toolbar for straightforward navigation, and clear calls-to-action, all above the fold. The Products page features nine interactive icons to represent each of the nine product options offered by Flairsoft. The Clients and Industries page features seven interactive icons to demonstrate how different industries can utilize Flairsoft products.
Additional website highlights include social media integration, a contact form for potential clients, and a Careers page that accepts online job applications.
Flairsoft specializes in Right-of Way management, system integration, and business process reengineering. Flairdocs is their latest business solution that can be easily enhanced and modified to easily suit your business needs.
7720 Rivers Edge Dr.
Columbus, OH 43235