COLUMBUS, OHIO, August 27, 2014- Founded in 2002 here in Columbus, Ohio, Hyers and Associates Inc. provide reliable insurance planning, products and services in several states. They assist individuals, families, businesses, employees, and employer groups of all sizes with their coverage needs. Needing a fresh logo, website redesign, and SEO services, Hyers and Associates hired Cynexis Media LLC, a full-service digital marketing firm.
Cynexis started by creating a new, more modern logo for Hyers and Associates, one that would be both familiar to long-time customers and appealing to new clients. We redesigned their tree logo to reflect their dual theme of nurturing growth.
Cynexis then built a new website in WordPress, utilizing responsive web design. With a responsive website, Hyers and Associates can appeal to a broader demographic, reaching a younger audience who prefer accessing websites on smart phones and tablets. The new design splits the home page into two unique sections above and below the fold. Above the fold, the catchy design with modern logos attracts new visitors and alerts them to several key calls-to-action. Below the fold, visitors can read the text-heavy content, navigate the website, and follow secondary calls-to-action.
Finally, Cynexis updated the search engine optimization for Hyers and Associates. We worked with their existing database and used their current url so as to maintain previous SEO achievements. Most importantly, we boosted their Google+ presence and integrated Google authorship with their blog, adding authority to both their blog and their website listing in search results.
Hyers and Associates offer insurance direct in Ohio, Arizona, California, Florida, Georgia, Illinois, Indiana, Missouri, Pennsylvania, Tennessee and Texas. Additionally, their nationwide network of affiliates allows for a substantial line of product offerings and quotes in many states.
About Hyers and Associates
A licensed agent since 1997, Mr. Hyers and his associates established an independent insurance agency free to offer products and services direct from multiple insurance companies.