Designing a website is a complex process with several different components working closely together to deliver a simplistic and enjoyable product for the user. Your website should integrate both User Experience Design (UX) and User Interface Design (UI) to create the optimal vehicle to deliver your online marketing message. The purpose of UX design is to produce a website or app that offers exceptional user experience and interaction.
UI design streamlines your website to create a straightforward delivery to your users. Effectively utilizing both UX and UI design allows users to work their way through your app or website with minimal effort.
The first design element, UX design, generates a smooth interaction by creating a logical flow from one step to the next. Before the design process begins, a UX designer may perform research on how users interact with interfaces and then adapt the design to make it as logical as possible. UX designers want the behavior and the feel of the design to be natural and logical to maximize the user’s virtual experience. The quality of interaction between the company and customer is the main goal of UX design. The easier it is for the customers to navigate your company, the happier and more inclined they will be to purchase from your business. From there, you will have an opportunity to generate customer loyalty and satisfaction. A couple examples of UX design include strategically placing a “Thank You” page after a user signs up for an account and creating a “pull down” action to refresh a page.
While UX design is used to create a pleasurable interaction of users with an easy-flowing design, UI design works as its complement. One basic design principle everyone should keep is to use a consistent and easy-to-follow layout for users. The second design element, UI design, creates a visual layout that is naturally navigable for the user. Consistency in all visual aspects of the layout including color, fonts, shapes, and sizes makes the website or app visually-appealing to users. The visual, graphic, and front-end designs of UI design also work to enhance the brand identity of the company. The end goal of UI design is to communicate the product’s marketing message in a visually-appealing, logically-navigable, and responsive experience for its users. To help understand the elements that go into UI design, consider these examples: pushing buttons on an app, moving a login link to the middle of the page, and turning pages of a book.
At Cynexis Media, we incorporate both UX and UI design in everything we do. Feel free to browse our portfolio to see examples of our designs in action. When you’re ready to invest in your own custom-designed website, contact us for a free quote.