Static, never-updated websites that serve as little more than business cards are no longer effective for doing business in today's content driven era. People quickly turn away as soon as they land on these types of websites. Why? Because there is little content – blog posts or articles – on those sites that people crave so much for solutions to their problems.
Also, Google recently devalued static websites through its regular updates by decreasing their visibility and ranking status on search engine result pages (SERPs). Google now places such high value to regularly updated websites—aka blogs—that they're ranked more highly on SERPs. What this means is that of the ten web pages that are usually displayed on SERPs, your chances of finding a static website on the result page is very tiny. So if you're still using a static and never-updated website for your business and expect people to contact you for business inquiries, you're missing a LOT. If you want to reap the benefit of this blessing that Google showers on blogs, it's about time you build a business blog on your existing website or separately.
A business blog is a type of website that's regularly updated with useful, helpful and informative content—blog posts or articles and other content formats. These types of content must be tailored to your target audience's needs and wants. In other words, your content should aim at solving specific problems that your target group is struggling with.
For example, if you're a dentist who owns a business blog, you could write articles such as "How to Keep Your Teeth Strong and Healthy," or "How to Prevent Soreness and Bleeding from Your Gums." You could also write product reviews such as "The Best Toothbrush for Children," etc.
There are a lot of benefits to building a blog that revolves around a product or service, but below are the most obvious ones.
Like I said in the opening of this post, Google ranks consistently updated sites – blogs – higher than static and never-updated ones. The more you update your business blog with regular useful and informative content, the higher your blog will rank on SERPs. This will help bring your business in plain view of your target audience.
Adding relevant keyword phrases in your blog content that your target group would use to search for your product or service on search engines will help your website rank higher than your competitors' who do not incorporate key phrases in their content.
In addition, if other publishers or webmasters find your content useful and informative enough, they'll link back to it. This will make Google rank your website higher on SERPs, and can serve as a steady stream of prospective customers for your business.
People consume a lot of information that is designed to solve their pressing problems. If your blog content is tailored towards helping your ideal clients solve their issues, they would want to visit your blog as often as they can, and they are likely to turn into your long term clients.
The more content you produce on your blog, the more popular your business becomes, and the more people start noticing your brand in your industry. This will lead to an increase in business opportunities.
The most difficult part of setting up a business blog is finding what to blog about. It's very difficult to produce useful and informative content regularly without experiencing a breakdown. Thankfully, you can make your blogging initiative simple and easy by developing an editorial calendar.
An editorial calendar is simply a blueprint in which you outline your blogging tasks over a period of time—daily, weekly or monthly. For example, when you decide to launch your blog on the first week of the month, you can decide to publish your first two articles that same week. The following week, you can choose to publish two different articles on various topics. You decide to do something different in the subsequent weeks other than publishing articles—research your content. This is just to give you a glimpse of how an editorial calendar functions.
Below are a few ideas that you can use to generate contents for your blog. You may be able to think of more.
You can blog about:
Blogging, especially writing, can be very challenging. But you can make it simple and fun when you keep the tips and advice below in mind.
Building a blog for your business is something you should consider if you really want to stand out from your competitors in today's content driven world.
Would you like to incorporate a blog into your content marketing plan? Our website design firm specializes website development, and we can create a new blog site for you or add one to your existing website. Feel free to contact us online or by calling 866-440-5722 for more information.