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posted on November 8th, 2012

Content Marketing: How to Use It to Convert Your Target Audience into Buyers

If your website receives lots of traffic from various sources but fails to convert those visitors into leads, chances are they either are not qualified for your business, or you are not producing content that is relevant to their needs. Employing a well-planned content marketing strategy can help you convert visitors into subscribers or buyers. The following are four simple steps to creating targeted content that attracts qualified visitors to your website and converts them into loyal followers or customers.

1. Perform Keyword Research

People use various search terms when seeking information about an issue, so your content must contain targeted search terms in order to rank better on search engines. Proper keyword research will help you identify these search terms and empower you to create search engine-friendly content. This will make it easier for your target audience to find your information.

2. Use Compelling and Targeted Headlines

The first thing that prospective clients will see when they are browsing search engine results is the headline of each listing. If your title is not persuasive enough, your target audience will not notice it, rendering your content valueless. This makes headline writing a critical skill in content marketing.

3. Provide Value to Your Target Audience

Providing useful, educational content that is focused on making potential customers' lives better will motivate them to further explore your site or blog. And if they are satisfied with the quality of the information, they will be encouraged to buy your products or services.

4. Encourage Prospects to Take Action

Your prospects need guidance. After they are finished reading your content, you have to tell them what you want them to do next. You can help them at this stage by providing a strong call to action at the end of every piece of content. Depending on your business goals, calls to action that you may employ include, "Click here now", Call us today", "Find out more", or "Contact us". Make the required action simple and easy to follow in order to increase the rate of conversion. By performing keyword research, using compelling headlines, providing value, and concluding every piece of content that you create with a strong call to action, you will be able to convert a greater proportion of your site's visitors into subscribers or clients.

Are you interested in developing an effective content marketing strategy that helps you achieve your business goals? Cynexis is an Internet marketing firm that specializes in developing cost-efficient content marketing plans that attract your target audience, provide value to them, and convert them into followers and buyers. Contact us to find out how our online marketing strategists can assist you.

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