When redesigning or developing a website, you should identify and solve problems that plague user navigation, access and actions. Identification is the key here. Regular usage of website monitoring tools like Google Analytics will tell you a boatload about your website traffic sources, the time for which visitors stay on your site and the reasons they leave.
It is wishful to believe that the website development is a onetime effort. Sadly, this is not true. Visitors and search engine crawlers like to come to the site which gives them a reason to come back. New content; in form of fresh tips, articles, case studies or a set of how-to videos do the hard work of visitor retention. Also, if you engage a reliable search engine marketing firm, it would be easy for you and them to update the content on the website. Website content can change due to many reasons. Some of them are listed below:
Introduction of new products or services
News and press items showing the latest happenings
Decision to change how you package the content for visitor and search engine engagement
Website optimization may require page copy or meta changes to implement search engine best practices.
While we do not intend to charter into the technical application development territory, thinking ahead of times helps. Many businesses need simple web applications to make their business logic work. Online sales and eCommerce is one such example. Integration with maps tools or conditional access systems might be the other forms of tools and applications that help the business in assisting the visitors to take action.