Why You Need to Implement Mobile Usability Testing
With the massive growth in mobile device usage, desktop computers are no longer sufficient for keeping ahead of the competition. Companies are now expected to provide websites and applications that are designed specifically for their devices. This does not mean simply shrinking the screen display; each device has different limitations and formats. This can present challenges with both design and functionality.
Designers and developers know that users are quick to reject a site or app that is difficult to use, therefore testing the usability of mobile websites or applications ensures it will help, rather than hinder, your customers. Testing not only finds bugs, but can also add to the credibility of a typical technology project. Even a minor flaw can ruin the performance of a project and can lead to its failure in the market. It is more than imperative to test a product, seek bugs, and fix them before releasing it publicly. This testing is known as Mobile Usability Testing.
Usability Testing involves fetching inputs from real users and observing their behavior while interacting with the product. This way, it analyzes whether the product is catering to the intended needs or not. In order to effectively execute a usability test, a well-planned approach is critical. There are several methods you can perform usability testing. A few of the most popular methods to test the usability of a product are as listed:
- Hallway Testing
- A/B Testing
- Expert Review
- Remote usability testing
Regardless of which type of testing method you choose, keep in mind these three tips to obtain the best results possible.
1.) While setting up your testing environment, keep in mind that these sites and apps are for mobile devices so they are intended to be accessed while on the go.
2.) Since you need to track each and every interaction, including finger movements and other gestures that users make while operating the product, use the best tools for recoding your sessions. No one likes to have an observer peering over their shoulder.
3.) It would be wise to let your users use their own devices to test a product. This will allow your users to stay in their comfort zone while testing, which will help you test the mobile usability of your product in a proficient manner.
While performing any test, it is essential to keep the objectives behind performing the test in mind. Consider these tips and have an insight into the testing process before getting started. Usability tests are crucial to ensure a product’s success in the market.