In the past, web designers built static websites that were difficult to edit and update, so many web design clients were locked into ongoing website maintenance contracts. But today, even website owners with no knowledge of HTML can easily update their websites, owing to the advent of content management systems (CMSs).
CMSs allow you to manage your website content and control your website’s look and feel. CMSs manage the entire lifecycle of a web page, as they have content creation, management, publishing, presentation, and archival capabilities. Outlined below are the top 10 benefits of using a CMS for your business website.
A CMS gives you complete control of your own website, so you no longer have to pay your web designer a monthly maintenance fee to add new content, such as blog posts, press releases, event information, and news. Having the ability to swiftly edit your website is particularly important in a dynamic business environment in which website changes need to happen quickly.
Anytime you create a new page in a CMS, the page will automatically appear in your website’s front-end navigation menu. CMSs also preserve the aesthetic consistency of your website because anytime someone adds, updates, or deletes content, they’re not touching any code – CMSs keep design and content separate.
If several people within your organization will be contributing content to your website, using a CMS is ideal because it will enable you to delegate roles and assign unique log-in information to authorized contributors. Because you can assign roles with different permission levels to users, you can restrict their access to certain areas of your website.
You can also use a CMS to schedule content updates. Simply create a draft and then decide when you want to publish it. Additionally, you can have someone on your team approve any content that’s written before posting it on your website.
If you invest in a website with an off-the-shelf CMS, your web programmer can leverage the tools available rather than reinvent the wheel. Therefore, your website will be completed in a more timely fashion.
Updating your website is also a lot faster when you have a CMS. This is really helpful when you just need to make a small change, such as correct a spelling error. On the other hand, updating a static website can be a time-consuming process, either because you have to wait on your webmaster to make the changes or because content contributors have to download pages from the server to their computers, make the changes, and then upload the updated pages to the server.
Since you can log into your website and make changes to your content by yourself, CMS websites are far less expensive to maintain than static websites in the long run. Although the initial cost of building a custom CMS for your website can be higher than that of designing a static website, you won’t have to pay a web designer monthly maintenance costs or a steep hourly fee to keep your website up-to-date. Furthermore, virtually anybody on your team can learn to use a CMS, even if they don’t have any programming experience. Using a CMS is about as simple as using Microsoft Word.
Because CMSs enable you to rapidly update your website, they help you keep your website’s content fresh and generate several pages of search engine-friendly content. Not only does updating your website content on a constant basis give your business the appearance of being active, it also improves your website’s search engine visibility and drives more traffic to your website because search engines favor websites that constantly publish fresh content.
Since you can access your CMS via common web browsers, you have the ability to make changes to your website anytime, anywhere. So, even if some of your employees are halfway across the world, they will be able to update your website from any computer with an Internet connection without any specialized software is required.
An active community of developers surrounds open-source CMSs, helping build add-ons, extensions, modules, widgets, or plugins that extend their functionality. Therefore, if you need a specific feature or function for your website, you may be able to find an add-on or plugin that provides it and not need to hire a programmer to build it for you. There are thousands of free and paid plugins available to choose from.
There are several plugins and add-ons available for CMSs that allow you to optimize each page of your website for search engines. For example, if you use WordPress as a CMS, you can upload the All-in-One SEO Pack plugin to your website to automatically generate meta tags, optimize page titles, create SEO-friendly URLs, fine tune page navigation links, and more. Additionally, the code structure of CMSs makes it easier for search engine bots to index the content.
To update the look and feel of a static website, you’d have to redesign the entire thing. When you have a CMS, however, you can just switch to a different template or theme to completely renew your website’s appearance. There are several free templates available for CMSs, as well as premium templates that offer enhanced features and functionality.
Before investing in a new website, determine what the goals of your website are and then select a CMS that is appropriate for your needs. If you need help choosing the right off-the-shelf CMS or you’d like to build a fully-customized CMS from the ground up, the talented website developers at Cynexis can assist you. Give us a call at 866.440.5772 or contact us via our website for more information about our tailored content management solutions.