If you’re a web designer, most likely you’re wondering what the next ‘big thing’ in web design will be. You’ll be wondering this not only to stay on top of current practices, but to aim to break the mold and create something that stands out amongst the masses.
It’s safe to say that the past few years of web design has been devoted to simple, minimalistic design approaches, and towards the end of last year new developments straying away from these practices were popping up all over the web. In 2017, these developments will keep growing. Here’s how:
Closed compositions of rigid, symmetric layouts are a thing of the past. Images and other page elements can break the page (or the grid, even), and give off the impression that they still exist somewhere outside the space you see on the monitor.
Layering of elements is encouraged, and helps to add depth to otherwise 2d pages. When creating your page layout it’s important to let the content speak, as well as dictate where the information is placed on the page.
It’s important to understand that web designs no longer need to be symmetrical. Elements can sit heavily on one side of the page without the need to be balanced on the other side. Experiment with the placement of graphics and text, and don’t place an element in a specific area because you feel you ‘need to’.
While function is certainly still at the forefront of web development, not every aspect on your web page needs to have specific purpose. Decorative elements, whether they be shapes, text, or imagery, can be used to help break up the humdrum of a page, and add in a nice splash of something extra.
Bright color is making its way back into web design, but still in a minimalistic type of way. Gradients can be utilized in the background of pages, or as textural elements, and pops of colorful shapes can be added in to add a splash of life.
Generic, cheesy stock photos have both feet in the grave as 2017 progresses. While images are still very important on a website, the standard stock photo norm isn’t very trusted by visitors, and often gets ignored.
Instead of using regular, generic stock, focus on images of real people in candid shots. These images are more relatable, and help contribute to your brand’s visual story.
Branded Animations and Illustrations
While animations and illustrations have had their place on websites for some time now, they need to start becoming more brand focused. When creating animations for a website, keep the company’s brand manual easily accessible, so you can reference it and ensure you’re tying in all the brand attributes possible. This will help gain brand recognition, as well as introduce some fun and playfulness to your website.
Attention Grabbing Text
Big, bold, sans serif text was the main player last year, but more custom fonts are paving the way in 2017. Serif, geometric, and monospace text can be played with, as well as more brush-like or handwritten styles.
Text will still be a big player in web design, however bigger doesn’t necessarily mean better. Use your screen real estate wisely.
Heavy UI Considerations
UI is more important now than ever before. Users expect to have a great experience on every site they visit, and incorporating an immersive storytelling experience is a must. Small interactions paired with a bold, beautiful design creates a memorable experience, and encourages visitors to return.
If you’re looking for a professional web design company to create a site for you that stays on top of the latest trends, look to Cynexis. We’re constantly studying the latest practices and techniques, always striving to go to the next level. As a custom website design company, we aim to design websites that not only look current, but can withstand the test of time.