If there’s one thing all internet marketing companies are talking about, it’s SEO.
SEO this, SEO that, SEO SEO! While it’s certainly great to recommend to businesses they need to take their search engine optimization seriously, many digital marketing agencies don’t advise on how to do it.
At Cynexis, an SEO services company, we believe everyone should understand search engine optimization and how it affects their business, regardless of whether you’re our client or not.
Before you can make it work for you, you need to know what SEO is. SEO (search engine optimization) is a culmination of strategies and techniques used to boost the amount of visitors to a particular website by achieving high-rankings in search results on search engines (think Google, Yahoo, Bing). Essentially, the higher up on the search results page you fall, the more likely you are to gain visitors to your site.
When you rank higher, it’s proven users are more likely to trust your brand. If users think Google trusts you, they’ll be much more inclined to do the same. Because of this, high rankings not only increase your visibility, but increase your reputation and credibility.
It’s important to not only rank well on one or two of your keywords. The more keywords you rank well on, the more potential visitors will see your brand. Most people don’t do a single search and call it a day – they do thorough research with multiple keyword terms and see what comes up for each. Do your best to target as many relevant keywords as possible, so you can be viewed as often as possible and gain more traffic.
Putting an effort into your SEO is one of the best investments you can make for your business. SEO has one of the best ROIs in advertising simply because you’re marketing to people only when they need it. You won’t be placing ads on their social media pages or interrupting them while they’re streaming music – you’ll be visible when they search for products and services that you provide. At that point, they’re already considering making a purchase, and all you need to do is show them you’re the right choice (this is where killer website design comes into play).
When you put effort into your SEO, you’ll want to be able to track it. This is where Google Analytics comes in handy. Google Analytics is a great tool that will easily show you a number of things regarding your SEO. It will not only show where you’re ranking well and could improve, but gives you great insight into the people who are viewing your site. You’ll be able to see how they search, what they browse, where they live, and the times they are most active. This is great knowledge to have, because you can utilize it to make more strategically based decisions regarding your business.
If SEO seems like something you don’t feel as though you can handle, don’t worry. At Cynexis, we are well versed in SEO, and always keep up with the latest trends and practices. We’ve successfully helped many clients, both local and national, so you can trust us to get you where you want to be.